Music Video Theory

We kept music video theory strong in our mind when brainstorming our ideas. Andrew Goodwin, in Dancing in the Distraction Factory (1992, Routledge), identifies that all music videos have either an illustrative, amplifying and/or a contradicting relationship between lyrics, music and visuals. There was a lot of talk of having a contradicting relationship in our video, having an idea that was quite conceptual and weird. But we decided to finalise on an amplification relationship, since it would fit the genre more.